Project Description

In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.

In 2019, we adapted the video from its Flash-developed origins to a contemporary format, and added new material. The campaign site is now over but Inter Pares continues to support Mother's Day donations in the spirit of the original holiday.